![]() ![]() In this way, individual measures and investments become increasingly effective: corporate, sales and marketing goals are achieved more efficiently.īefore the budget calculation begins, it must be clear which costs in your company are counted as part of the marketing budget. Knowledge from previous advertising, sales and marketing results is used to achieve defined marketing objectives as efficiently as possible. ![]() Increase cost efficiency: Budget planning helps to optimize marketing expenditures. With knowledge of how markets work and marketing effects, the quality of future budget decisions increases. Reconciliation between planning and real-life results builds on this knowledge. Improve decision quality: Budget plans bundle fact-based knowledge about the impact potential of marketing investments. It helps to better position offers on the market and to strengthen one’s own brand. Enhance competitiveness: Well-forecasted marketing budget planning can help companies be more competitive. Marketing campaigns are more likely to succeed and deliver better results. ![]() Effective resource allocation: Knowledge, time and budgets are used in the right places to achieve the best possible results. Reduce stress: Marketing plans bring clarity to the team, have a mood-lifting effect, can dispel anxiety and reduce stress. This provides orientation within the team and ensures that everyone is more likely to know what needs to be done. Provide guidance to marketing teams: Budget planning forces marketing departments to define the measures needed to achieve their goals. ![]()
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